From our client
Client success stories
“Since working with PWD they’ve shown me how a web design company can make things easy and come up with innovative ideas.”
STEVE SELL - LOANS 123
Some of our other successful SEO clients
What does it mean for my SEO capaign if my competitior is in the list above?Read our SEO FAQs
WHAT IS THE DIFFERENCE BETWEEN SEO AND LOCAL SEO
The importance of SEO
Approximately 68% of all clicks go to the first five search results, so it’s incredibly important to understand how to get your websites up there. This is where SEO comes in. Traditional and local SEO are different from one another – but both are equally critical in improving your online presence.
Does your business need SEO?
Let’s start with what traditional (also known as organic or national) SEO is. To harness the power of SEO is to improve the ranking of your website for relevant searches. All entities with an online presence should use SEO ,including blogs, recipe sites, businesses, etc.
Local SEO differs from SEO with one major factor – local SEO includes a geographical component. Traditional SEO can be applied to more online presences than just businesses, and thus does not prioritise the geographical aspect when it comes down to assessing relevance.
How SERPs relate to SEO
The search engine results page (SERP) ties in nicely with traditional SEO. If you optimise your SEO, your business will appear higher up on the page. If you search for anything, you’ll first find the sponsored ads that other businesses pay for. This has nothing to do with your optimised SEO, so we don’t need to talk about this in detail.
A note on Rich Snippets
After the paid ads, the SERPs show a few other results before the organic part of the SEO. These results can include featured snippets – which answer questions. Reviews are also common, along with videos and ‘People also ask…’ snippets. These can be based on machine learning, schema markups or the way in which you format content.
The basic SEO strategies
After these results, you’ll find the search results that aren’t paid for or featured. It’s very important to take a look at the various strategies you can implement to boost your SEO and rankings. These strategies can include the use of relevant keywords, the creation of in-depth content, increasing your webpage loading speed and streamlining your site navigation.